I happened to spot this in someone else's paper on the train this week

Quoting from: http://www.mailonsunday.co.uk/pages/...in_chn_id=#top

"A DVD player is to go on sale for just 9, demonstrating that gadgets have now become as disposable as an old shirt and cheaper than a night at the cinema.

Asda is to offer the player, which costs less than a DVD blockbuster film, as it steps up the pressure on traditional electrical stores.

The arrival of the 9 DVD player demonstrates how supermarkets are shaking up the high street."

From the picture in the paper it looked like one of these: