I came across ElectricImp whilst googling round the internet sometime back.

For those that haven't come across it, its a "network card" for machine automation, the idea is that the card does all the tricky stuff of connecting to wifi and managing connectivity to leave the device developers to get on with working on their devices.

The best trick it does is you enter the wifi connection details on your smartphone and the screen communicates it optically to the card by flashing the smartphones screen.

It seemed like a good idea at the time but I can't seem to find anyone doing anything with it, has anyone heard anything (especially for the UK market)