Just to clarify is it an immersion heater (hot water) or a towel rail.
I think most immersion heaters are resistive in load and so are towel rails. You need to see what its load rating is. Personally I would use something like this or this one.
It could work after all the load of the towel rail is just under 2 amps, and the rating of the switch is about 2.7 amps. Most light switches will say if it can be only used with normal lighting, Flourescent etc. Most normal lights (halogen bulbs) are resitive while LED and CFL are inductive (or capacitive)