Nobody who has never heard of Evohome is going to search for Evohome. They will probably search for smart heating system, smart thermostat, app controlled thermostat, app controlled heating system etc. And absolutely none of those searches brings up Evohome as even an option to consider. Your SEO and Online marketing guys need some lessons in 21st century marketing. The problem is that if you think that Evohome isn't a consumer installation, you should then atleast actively market to the installers. None of my plumbers had heard of Evohome but they use Honeywell products all the time.